How a bold digital revamp elevated Okieco's customer engagement and experience
Project Overview:
Redesigning site to improve clarity, streamline mobile ordering, and help the brand make a strong impression with new customers.
What I worked on:
Brand identity
Responsive Web
Wix Development
The Challenge
Okieco is a dessert brand in Singapore known for its bold, playful take on New York-style banana pudding. Originally built on a DIY platform, their website served basic e-commerce functions—but customers found it difficult to order, especially on mobile.
The ordering process often left both customers and the founder in frustration.
So the challenge was: how do you create a fun, mobile-first e-commerce experience that reduces friction—but keeps the flavor?
The Approach
1. Research & Audit
Reviewed analytics and user behaviour to identify pain points — key issues with navigation hierarchy and unclear pickup instructions
Site on mobile was not user friendly with unresponsive layouts.
Learned that most users existing customers and instead of ordering on the site, primarily used Whastapp to order.
2. UX Redesign
Simplified homepage layout to highlight key products and shop options
Added clear CTAs for ordering and pre-booking
Reworked navigation to separate shop, about, and event bookings more clearly
3. Visual Design & Build
Used bold type, punchy color blocks, and product imagery to reflect the brand’s personality
Built the site in Wix for responsive performance and easy updates
The Result
40% increase in sessions from organic searches (Google)
30% increase in unique visitors since the roll out of the site
"Her fresh ideas and attention to detail - all while ensuring that the design is suited to our brand image - resulted in a website that is visually appealing and easy to navigate. Furthermore, she truly elevated the mobile site viewing experience for site visitors, easing the process of mobile ordering without a hiccup!"
Siti, Founder of Okieco