Designer, creator & matcha enthusiast.
more of
buttery gradients
microinteractions
a little less on…
"nostalgic" anime aesthetic
glass/neumorphism
loaded animations = laggy website
ABOUT
I'm a Singapore based Product Designer. My experience spans UX, web and visual design, mostly for early stage businesses and purpose-driven brands.
I got my start in a startup hiring for product and design talent in the healthtech space. That’s where I first discovered product design — and something clicked. I loved how it brought together everything I cared about: people, problem-solving, and building meaningful things. So I decided to make the leap.
Since then, I’ve worked on projects from e-commerce to F&B and community driven platforms. I care a lot about clarity, emotional connection, and making things that are genuinely useful.
When I'm not designing, you can find me hunting for pastries, crocheting, or teaching kids swimming.
LET'S BUILD SOMETHING GOOD TOGETHER!
Available for short term contract, projects and freelance.
Reach me at
EXPERIENCE
2024 - present
Freelance Designer
Working with early-stage startups and small businesses to design intuitive, user-centered digital experiences.
Led end-to-end process from design to development and hand-off
Experience working directly with founders to scope, test and iterate fast
2022 - 2024
Recruitment Consultant
Facilitated cross-functional alignment through active listening, communicating clearly with stakeholders, and managing expectations across product and hiring teams
Sharpened ability to ask the right questions, uncover pain points, and connect needs with solutions.
EDUCATION
I hold a Bachelor of Science from Nanyang Technological University, where I also captained the varsity swim team. My degree trained me to break down complex data and research, a skill that now helps me make sense of user insights and turn them into clear, actionable design decisions.