
hi i'm J-yin!
A UX and web designer with a brewing desire to create meaningful, purpose-driven designs that benefit users and drive businesses forward.
Past clients include Guilt Free Food by Joyce, Okieco.
A UX and web designer with a brewing desire to create meaningful, purpose-driven designs that benefit users and drive businesses forward.
Past clients include Guilt Free Food by Joyce, Okieco.
SusMates
SusMates
SusMates
SusMates
SusMates
GuiltFreeFood
GuiltFreeFood
Pricing Section
Okieco
SusMates
SusMates
SusMates
SusMates
SusMates
GuiltFreeFood
Pricing Section
Okieco
About
Design is my bread and butter.
I see opportunity in friction - whether it’s turning clunky user flows into seamless experiences or just wanting a product that better suits your unique brand.

Figma

Figma

Figma

Web Design

Web Design

Web Design

Product Design

Product Design

Product Design

Copywriting

Copywriting

Copywriting

SEO

SEO

SEO

Framer

Framer

Framer

Visual Identity

Visual Identity

Visual Identity

Increased site traffic & user engagement
J-yin's creativity, attention to detail, and user-focused approach led to a visually appealing, easy-to-navigate website that perfectly reflects our brand. She also transformed the mobile experience, making mobile ordering smooth and hassle-free. Since the new site launched, we’ve seen a significant boost in traffic and longer visitor engagement.

Siti, Founder of Okieco

Increased site traffic & user engagement
J-yin's creativity, attention to detail, and user-focused approach led to a visually appealing, easy-to-navigate website that perfectly reflects our brand. She also transformed the mobile experience, making mobile ordering smooth and hassle-free. Since the new site launched, we’ve seen a significant boost in traffic and longer visitor engagement.

Siti, Founder of Okieco

Increased site traffic & user engagement
J-yin's creativity, attention to detail, and user-focused approach led to a visually appealing, easy-to-navigate website that perfectly reflects our brand. She also transformed the mobile experience, making mobile ordering smooth and hassle-free. Since the new site launched, we’ve seen a significant boost in traffic and longer visitor engagement.

Siti, Founder of Okieco

Clean, intuitive site with improved UX
J-yin is thoughtful, detail-oriented, and always pushes for the best solution—asking the right questions and offering clarity when things felt overwhelming. The result is a clean, intuitive site that truly reflects what GFF stands for. The improved user experience has already made a noticeable impact. I’d work with her again without hesitation.

Joyce, Founder of Guilt Free Food

Clean, intuitive site with improved UX
J-yin is thoughtful, detail-oriented, and always pushes for the best solution—asking the right questions and offering clarity when things felt overwhelming. The result is a clean, intuitive site that truly reflects what GFF stands for. The improved user experience has already made a noticeable impact. I’d work with her again without hesitation.

Joyce, Founder of Guilt Free Food

Clean, intuitive site with improved UX
J-yin is thoughtful, detail-oriented, and always pushes for the best solution—asking the right questions and offering clarity when things felt overwhelming. The result is a clean, intuitive site that truly reflects what GFF stands for. The improved user experience has already made a noticeable impact. I’d work with her again without hesitation.

Joyce, Founder of Guilt Free Food
Featured Work
Teaming with founders to propel their businesses and products to the fullest potential through great UX.