Where user experience meets business outcomes.

I'm J-yin (jay-in), and I love helping businesses grow through intuitive experiences and design.

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Great at

Product design

Web design

Framer

Figma

Visual identity

Terrible at

Posting on

X

Crafting an e-commerce experience that scales

GUILT FREE FOOD

/

SHIPPED 2025

Crafting an e-commerce experience that scales

GUILT FREE FOOD

/

SHIPPED 2025

Crafting an e-commerce experience that scales

GUILT FREE FOOD

/

SHIPPED 2025

A community driven app to fight the greenwashing epidemic in fashion

SUSMATE

/

PERSONAL PROJECT

A community driven app to fight the greenwashing epidemic in fashion

SUSMATE

/

PERSONAL PROJECT

A community driven app to fight the greenwashing epidemic in fashion

SUSMATE

/

PERSONAL PROJECT

Hero Image of Okieco Website

How a digital revamp elevated customer engagement

OKIECO

/

SHIPPED 2024

Hero Image of Okieco Website

How a digital revamp elevated customer engagement

OKIECO

/

SHIPPED 2024

Hero Image of Okieco Website

How a digital revamp elevated customer engagement

OKIECO

/

SHIPPED 2024

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