hi i'm J-yin!

A UX and web designer with a brewing desire to create meaningful, purpose-driven designs that benefit users and drive businesses forward.

Past clients include Guilt Free Food by Joyce, Okieco.

A UX and web designer with a brewing desire to create meaningful, purpose-driven designs that benefit users and drive businesses forward.

Past clients include Guilt Free Food by Joyce, Okieco.

About

Design is my bread and butter.

I see opportunity in friction - whether it’s turning clunky user flows into seamless experiences or just wanting a product that better suits your unique brand.

Figma

Figma

Figma

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Web Design

www icon

Web Design

www icon

Web Design

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Product Design

user flows icon

Product Design

user flows icon

Product Design

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Copywriting

keyboard icon

Copywriting

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Copywriting

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SEO

web icon

SEO

web icon

SEO

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Framer

framer logo icon

Framer

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Framer

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Visual Identity

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Visual Identity

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Visual Identity

Increased site traffic & user engagement

J-yin's creativity, attention to detail, and user-focused approach led to a visually appealing, easy-to-navigate website that perfectly reflects our brand. She also transformed the mobile experience, making mobile ordering smooth and hassle-free. Since the new site launched, we’ve seen a significant boost in traffic and longer visitor engagement.

Siti, Founder of Okieco

Increased site traffic & user engagement

J-yin's creativity, attention to detail, and user-focused approach led to a visually appealing, easy-to-navigate website that perfectly reflects our brand. She also transformed the mobile experience, making mobile ordering smooth and hassle-free. Since the new site launched, we’ve seen a significant boost in traffic and longer visitor engagement.

Siti, Founder of Okieco

Increased site traffic & user engagement

J-yin's creativity, attention to detail, and user-focused approach led to a visually appealing, easy-to-navigate website that perfectly reflects our brand. She also transformed the mobile experience, making mobile ordering smooth and hassle-free. Since the new site launched, we’ve seen a significant boost in traffic and longer visitor engagement.

Siti, Founder of Okieco

Clean, intuitive site with improved UX

J-yin is thoughtful, detail-oriented, and always pushes for the best solution—asking the right questions and offering clarity when things felt overwhelming. The result is a clean, intuitive site that truly reflects what GFF stands for. The improved user experience has already made a noticeable impact. I’d work with her again without hesitation.

Joyce, Founder of Guilt Free Food

Clean, intuitive site with improved UX

J-yin is thoughtful, detail-oriented, and always pushes for the best solution—asking the right questions and offering clarity when things felt overwhelming. The result is a clean, intuitive site that truly reflects what GFF stands for. The improved user experience has already made a noticeable impact. I’d work with her again without hesitation.

Joyce, Founder of Guilt Free Food

Clean, intuitive site with improved UX

J-yin is thoughtful, detail-oriented, and always pushes for the best solution—asking the right questions and offering clarity when things felt overwhelming. The result is a clean, intuitive site that truly reflects what GFF stands for. The improved user experience has already made a noticeable impact. I’d work with her again without hesitation.

Joyce, Founder of Guilt Free Food